VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. A global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.
The Director Digital Growth will lead VRAI’s e-commerce, user experience, CRM, SEO and development teams. In this role, you will be responsible for driving the growth of VRAI.com by leveraging digital channels and technologies and implementing effective strategies to increase online sales, improve customer engagement and retention, and drive organic traffic to our website.
The ideal candidate will have a deep understanding and hands-on approach to digital product development, e-commerce, SEO and a proven experience in leading digital growth efforts for a winning $100m+ digital first DtC company.
Typical salary ranges for this position is $150k - $180k. Actual compensation may be higher or lower in the range based on various factors, including, but not limited to a candidate’s job duties, experience, and expertise.
Responsibilities:
- Own and drive revenue growth of our main point of sale VRAI.com, optimize conversions by improving user journey on site to increase new customers.
- Manage the design, development, and optimization of VRAI.com to improve user experience and conversion rates.
- Develop and implement CRM strategies to improve customer retention and loyalty.
- Oversee SEO efforts, including keyword research, on-page optimization, and link building to drive organic traffic and improve search engine rankings.
- Lead the development team in creating new features and functionalities and ensuring a stable and speedy website.
- Analyze customer data and monitor competitors closely to identify new opportunities for growth and development.
- Collaborate with marketing and sales to develop campaigns that drive online and offline traffic and sales.
Requirements:
- 10+ years of experience in digital product development and global e-commerce.
- Proven experience in leading digital growth efforts for a winning omnichannel DtC brand.
- Luxury and diamond jewelry experience a plus.
- Strong understanding of user experience design, CRM and SEO.
- Experience with website development and optimization.
- Incredibly hard-working, winning mentality and gets stuff done.
- Used to agile project management methodology.
- Ideally, experience with Shopify and DatoCMS.
VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available.Some plans may not be available pending global locations however other options may be presented.VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law.
To find out more about VRAI check out:vrai.comfacebook.com/vrai