US Community Strategist
M3 (EU) Ltd, Brazil
Job Description
The Community Strategist is responsible for delivering marketing campaigns designed to recruit and engage respondents for market research studies, specifically within US healthcare markets. You will work to execute the panel-facing marketing strategy, focusing on maintaining the quality of the M3 Global Research panel, and build strong relationships with the panel members through timely and professional communication and customer service.
Duties and Responsibilities
- Work closely with the US Panel Team to deliver the M3 panel’s strategic marketing goals for the region, and globally
- Execute multichannel marketing campaigns for the US market, designed to recruit new market research respondents, including email, paid advertising, referral programs, and social media
- Ensure that M3 Global Research branding, editorial, and marketing guidelines are followed across all communications, working closely with the marketing department to ensure consistency in branding and messaging
- Responsible for the ongoing evaluation and analysis of live campaigns, making data-driven recommendations for optimisation
- Ensure deadlines are met, working within agreed timelines for all panel marketing activities
- Manage social media and paid advertising channel initiatives for panel recruitment, ensuring best practices are observed and programs are optimised to maximise ROI
- Execute multichannel marketing campaigns for the US market, designed to recruit new market research respondents, including email, paid advertising, referral programs, and social media
Requirements
Experience, skills and qualifications
- 3+ years of experience in B2C marketing
- Exceptional written and verbal communication skills, fluency in English, and demonstrable knowledge of English grammar
- Strong Microsoft Office skills, and experience of CRMs, Google Analytics, and social media management platforms. Experience of Adobe Creative Suite preferred, but not required, however, an understanding of graphic design and being able to effectively brief the in-house designer is important
- Prior experience of building email marketing automation workflows and knowledge of email marketing best practices
- A strong analytical thinker, with exceptional problem-solving skills, they excel at applying desk research and campaign data to inform their campaigns and approaches to the target market
- Interest in, or previous experience of marketing in the healthcare space is desirable
- The successful candidate will be self-motivated and driven, with a passion for excellence. They take ownership of their deliverables and are accountable for their actions.
- Excellent time management skills, and work independently and proactively to deliver their goals
- Bachelor's degree in business, marketing, or any other relevant field
Benefits
- This is a contract role, it will be paid at standard daily rate
About our company
Founded in 2000, M3 is listed on the Tokyo Stock Exchange (joining the NIKKEI 225 in 2019) and is ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies. M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes. Beyond market research, we offer additional opportunities for engagement including physician recruitment and medical education, strengthening the responsiveness of our panel members.
About our People:
The quality of our people will determine our future and the difference we are able to make to real lives through the development of innovative solutions to global healthcare. We aim therefore to employ the very best talent; individuals who are driven, creative and want to make their own, individual contribution to making the world a better place. Our Company values of independence, trust and collaboration serve as a foundation for everything we do and inspire us to achieve great things together.
Our Approach to Diversity:
Diversity is in our DNA; individuality drives innovation and creativity. At M3 we don’t just accept diversity, we embrace it. The future success of our business and the ability to continue to deliver ground- breaking solutions to the world of healthcare rests with our employees, each of whom is different and brings something unique to support our success.